Pars Advanced Research Scholars (PARS) is a leading independent full service research and consulting company headquartered in Tehran, Iran. Drawing upon the expertise of a diverse composition of distinguished scholars and professionals, PARS is recognized as an innovative and dynamic firm that delivers high-quality services at competitive prices. Unlike most consulting firms in Iran, PARS is particularly unique in that it does not have any specific sociopolitical orientation, is not affiliated with any social or political/governmental entity, and is proud of its commitment to preserve its independence, professional integrity, and scientific objectivity.

Recognized regionally for its impartiality, accuracy, and reliability, survey and opinion research has been the core competency of PARS. In the past our clients have come to us whenever they needed to know how the public feels about a particular social, political, or market related issue, how their products and services are being perceived, and how they can best frame a sensitive position or advertise a particular product or service.  Through its cutting-edge techniques and tailor-made approaches, PARS has won the trust, respect, and satisfaction of many Iranian and foreign entities, and has become the trusted counselors of those who seek honest, objective, and fact-based advice.