Effective marketing programs are necessarily rooted in a comprehensive and reliable understanding of the consumers. The more business decision makers know about their current and prospective consumers, the better they can tailor their services and promotional activities to their liking. Before corporate managers can even begin strategizing appropriate marketing schemes, they will need to have a comprehensive understanding of how different aspects of their current and prospective clients’ characteristics relate to 1) the type of products or services they choose to procure, 2) the brand they select, and 3) the types of outlets from which they most frequently choose to purchase. Without this information, corporate managers will find themselves making strategic decisions under extreme uncertainty.   PARS assists its clients to gain a more comprehensive understanding of the buying and consumption behaviors of their current and prospective customers. This helps clients to achieve optimum penetration by devising customized multi-level marketing schemes that appeal to different segments of their market in different ways.