Right from its inception, PARS has paid particular attention to developing and enhancing its technical and legal capacity to conduct a wide variety of social and political survey research. To this date, PARS has been able to conduct polls on quite sensitive social and political issues and have had its results disseminated both domestically and internationally. Our survey research methodologies have been tested time and again, making us one of the few Iranian research institutions that have accurately predicted the outcomes of social and political events before their occurrence. PARS has particular expertise in the following areas: 

• Opinion Research
• Survey Data Analysis
• Opinion Leader Surveys
• Election Polling
• Exit Polling