PARS is one of region’s premier market and business consulting companies. With access to a wide range of local and international business scholars, analysts, and practitioners, PARS provides its clients with a single-point access to all their business needs. From its very inception, PARS has investigated available business opportunities for local and international firms and has helped them better understand their intended markets.  Our clients have come to PARS whenever they needed to enter a new market, build their position within a particular market environment, create a new brand, hire cost effective specialists, gauge their market performance and the effectiveness of their advertising campaigns, and evaluate the satisfaction of their customers worldwide.