The analysis of demand is a necessary step for translating marketing objectives into effective marketing programs. An agile firm is by definition a firm that seeks to capture a greater share of the market by achieving deeper consumer loyalty and more extensive brand recognition. PARS helps its clients identify both the location and the intensity of demand that may exist for their products and services. This information helps clients to cut unnecessary costs and maximize profit margins by geographically prioritizing the markets that they seek to enter. It also helps them focus their limited resources in areas that exhibit the greatest demand for their products and services.